All articles
Ambassador Article

Can a World Tour Ever Be Green?

Jiwon Han

Jiwon Han

Performer · Bassoon

March 2025

The phrase "sustainable world tour" sounds almost contradictory.

A major tour moves performers, technicians, instruments, stage equipment and audiences across countries and continents. Stadiums consume energy. Freight must move. Thousands of people travel to each venue. Even before considering merchandise, food and accommodation, the scale is enormous.

So when artists describe a tour as sustainable, I am usually skeptical.

However, dismissing every attempt as greenwashing is also too easy.

Coldplay provides an interesting case. For its Music of the Spheres tour, the band pledged to reduce direct carbon emissions from show production, freight, and band and crew travel by at least 50 percent compared with its previous stadium tour. In a 2024 update, Coldplay reported a 59 percent reduction in direct carbon emissions per show across the first two years of the tour compared with its 2016 to 2017 stadium tour. The figures were independently reviewed by the MIT Environmental Solutions Initiative. Measures included battery systems, renewable electricity where available, greater use of rail, reusable LED wristbands and partnerships encouraging lower carbon audience travel.¹

A 59 percent reduction is significant.

But the word "direct" matters.

Audience travel is not included in that headline figure. For many festivals and live events, audience transport is one of the largest parts of the total footprint. A Greener Future has found that it can represent anywhere between 35 and 94 percent of festival emissions depending on the event.²

This does not prove that Coldplay’s claim is misleading. Their published methodology specifies what is being measured. It does show why environmental claims need to be read carefully.

I think large tours have a strange environmental role.

On one hand, their scale creates obvious impacts. On the other, the same scale allows them to test technology that smaller musicians could never afford. A stadium tour can create demand for large battery systems, renewable power contracts, reusable audience equipment and new approaches to freight. If these systems become normal and cheaper, smaller events may eventually benefit.

There is also cultural influence. Millions of people who would never read a sustainability report may encounter environmental ideas because their favourite artist makes them visible.

Still, I dislike calling any enormous tour simply "green."

It makes sustainability sound like a certificate an artist can earn. The better question is whether the tour is becoming less damaging, whether its data is transparent, and whether the improvements can be repeated by others.

I would also rather see artists reduce emissions before talking about offsets or tree planting. Restoring ecosystems can be valuable, but it should not become permission to continue unnecessary emissions.

Perhaps the goal should not be to prove that touring has no impact. That is unrealistic.

The goal should be to acknowledge that concerts have consequences and then redesign the parts we can change.

A world tour may never be environmentally harmless.

But the difference between accepting that fact and using it as an excuse is enormous.

Sources

  1. 1.Coldplay — Music of the Spheres tour emissions reduction figures, reviewed by the MIT Environmental Solutions Initiative.
  2. 2.A Greener Future — 2024 festival footprint assessment showing audience travel as 35–94% of emissions.
Jiwon Han
Written by

Jiwon Han

Performer · Bassoon

Jiwon is a Year 10 student at NLCS Jeju who enjoys the bassoon's rich sound and its role in supporting the ensemble from below. As a member of Ecomusician, he is interested in how music can encourage attentiveness, responsibility, and a stronger awareness of our relationship with the environment.

base44
Edit with Base44